마케팅 설화수 크리에이티브 광고 전략(영문)

마케팅 설화수 크리에이티브 광고 전략(영문) [마케팅] 설화수 크리에이티브 광고 전략(영문).pptx 목차 1. Brand Selection 2. Situation Analysis 3. Developing Advertising Strategy 4. Creative Plan 5. Media 본문 We select the brand ‘Sulwhasoo’ A brand that pursues an epigyny of aesthetics By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature -To benefit the skin by making a body and mind that controls the inner side -The combination of ancient wisdom and modern technology 3. Developing Advertising Strategy Advertising objectives To get a positive image by asserting its development of a certified eco-friendly organic product Target audiences High class (privileged) Chinese women between their 30s and 60s who enjoy spending for beauty Product Image and product personality A brand-name cosmetic product that only uses oriental ingredients. Product positioning by organizing a suitable lines of functional cosmetics for 30s and 60s. Differentiated prices for each lines. 본문내용 trategy 5. Media 4. Creative Plan We select the brand ‘Sulwhasoo’ 1. Brand Selection A brand that pursues an epigyny of aesthetics By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature -To benefit the skin by making a body and mind that controls the inner side -The combination of ancient wisdom and modern technology