마케팅 교원 웰스(WELLS)정수기 마케팅 전략(영문)

마케팅 교원 웰스(WELLS)정수기 마케팅 전략(영문) [마케팅] 교원 웰스(WELLS)정수기 마케팅 전략(영문).pptx 목차 Chapter 1_MARKET ANALYSIS Chapter 2_OUTSIDE-IN PERSPECTIVE Chapter 3_INSIDE-OUT PERSPECTIVE Chapter 4_Q&A 본문 MARKET ANALYSIS This is the water industry market size of the world in 2015 expected by the government. The OECD expects the infra market related to water is about to 1000 trillion won, by 2025. The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly. Mineral market scale goes over 500 million and water purifier size goes up to 1500 million. Domestic water purifier market size produces 1 million annual,1500 billion sales. Home distribution rate is reached to 33%. Especially, in the 5 metropolitan city, the majority of people are using water purifier. 본문내용 ECTIVE Chapter 3 _ INSIDE-OUT PERSPECTIVE Chapter 4 _ Q&A CONTENTS MARKET ANALYSIS Global Water Market Scale Scale Whole Utility Mineral water Industrial water Facility market Market scale ($billion) 5010 3537 977 230 245 Proportion (%) 100 70.6 19.5 4.6 4.9 *material: GWI(2009) This is the water industry market size of the world in 2015 expected by the government. The OECD expects the infra ma