마케팅 카누 (KANU) 마케팅조사

마케팅 카누 (KANU) 마케팅조사 [마케팅] 카누 (KANU) 마케팅조사.pptx 목차 1.INTRODCUTION 2.INSIDE-OUT 3.OUTSIDE-IN 4.SURVEY 5.CONCLUSION 본문 PRODUCT INTODUCE <4 Types of KANU> Strong coffee Dark roast Americano Dark roast Sweet Americano Mild coffee Mild roast Amaricano Mild roast Sweet Americano ANALYZE COFFEE MARKET THREATENED! NEED FOR NEW WHY WE CHOOSE KANU Easy to make New conceptual Premium instant coffee Fresh taste & flavor Reasonable price Good reputation from maxim COMPETITIVE Successful positioning 본문내용 DCUTION INSIDE-OUT OUTSIDE-IN SURVEY CONCLUSION * MarKeting 1. INTRODUCTION * MarKeting INTRODUCTION PRODUCT INTODUCE * MarKeting INTRODUCTION [The Smallest Cafe in the World] PRODUCT INTODUCE Grinding coffee beans + high quality of instant coffee * MarKeting INTRODUCTION PRODUCT INTODUCE <4 Types of KANU> * MarKeting INTRODUCTION ANALYZE COFFEE MARKET (unit: billion) source: A.O.Niebon compa