네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅

네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅 네스카페 돌체 구스토(Nescafe Dolce Gusto) 마케팅.pptx 목차 1.Analysis of coffee market 2.Capsule coffee machine 3.Inside-out 4.Hypothesis 5.Analysis of marketing research 6.Conclusion 본문 Inside-out “You can easily enjoy the café coffee at home” -You can make the taste of café coffee through high-pressure (15bar) extraction. “Dolce Gusto is very convenient” -Can make a cup of coffee in a minute. -Temperature control is easy. -Can make steam milk without steamer. Hypothesis “The reason why people go to café will not taste and quality of coffee” -People will go to café for cultural life or atmosphere of café. -Consumers will be skeptical about initial and maintain cost. “Dolce Gusto is inconvenient” -Extract separately steam milk and coffee. -They should measure the amount of water. 본문내용 -out Hypothesis Analysis of marketing research Conclusion Analysis of coffee market Analysis of Coffee market Scale of Coffee market About 3.7 Trillion Won Analysis of Coffee market Analysis of Coffee market Being luxury of coffee mix Coffee market still growing Market Condition Analysis of Coffee market Positioning? Capsule coffee machine Capsule Coffee Machine Capsule Coffee Machine Simi