2013년 8월 24일 토요일

마사이 워킹화(워킹슈즈) Masai Walking Shoes 마케팅

마사이 워킹화(워킹슈즈) Masai Walking Shoes 마케팅
마사이 워킹화(워킹슈즈) Masai Walking Shoes 마케팅.pptx


목차
1. Masai Walking Shoes?
2. Inside-Out View
3. Outside-In View
4. Conclusion


본문
Trend of Interest
Spread of
Well-Being Culture in Korea

1980s
’86Slow-food Campaign

1990s
‘90Slobbie
Slow But Better Working People

2000
Well-Being Culture

2003
Spread of
Well-Being Culture in Korea

▶Market Share
1st Prospecs’ ‘W’
2nd : Lecaf vs Asics
There are NOT any mentions aboutthe market share of Masai Walking Shoes

∴Brand-Awareness: 3rd
VS
Market share: NOT enough high to be mentioned


본문내용
. Inside-Out View
SWOT
STP
1. Masai Walking Shoes?
Introduction
Why?

Part1.
Masai Walking Shoes

Masai Walking?
Masai Walking → NOT
Masai Walking Shoes

Introduction
Medical
Treatment
Masai Walking Shoes
Exercise Effect
Unique Design
Orthotherapy

2003
2000
1990’s
1980’s
’86 Slow-food Campaign
Trend of Interest
Spread of
Well-Being Culture in Korea
Well-Being Culture
‘90 Slobbie
Slow But Bett
 

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