촉진관리 파리바게트 프리미엄 생수 오(`O` EAU) 마케팅 커뮤니케이션 전략(영문)

촉진관리 파리바게트 프리미엄 생수 오(`O` EAU) 마케팅 커뮤니케이션 전략(영문) [촉진관리] 파리바게트 프리미엄 생수 오(`O` EAU) 마케팅 커뮤니케이션 전략(영문).docx 목차 1. Introducing of bottle water ‘오(O:EAU)’ 2. Current situation of bottle water market A. Government-backed bottled water market B. Size of the Water Industry C. Market Leader, Jeju Samdasu’s crisis. 3. Current marketing communication strategy of ‘오’ A. Advantages for O:EAU B. Survey 4. New marketing communication strategy of ‘오’ A. Selection of new target B. New suggestion for "O:eau" C. Promotions i. Video Ad ii. Printed ads iii. Other Promotion Strategies 1. Before & After strategy 2. QR code strategy. 본문 1. Introducing of bottle water ‘오(O:EAU)’ O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle. O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial designer’s in the world and won the silver award in the beverage category of the “4th Pentawards” for O:EAU’s design. 2. Current situation of bottle water market ① Government-backed bottled water market The water industry has grown up to a massive size. It is not only an essential element but a product that creates value in itself. There is fierce ongoing competition to enter and monopolize the water industry, but the market in Korea is still in its initial stages. If the 19th Century is seen as the gold rush, the 20th century as the black rush (oil), the 21st century will be the blue rush (water). The size of the water market is estimated to be a few hundred trillion won worldwide, and countries are rushing to develop water-related industries to compete globally. Companies that have capitalized on the value of water at an earlier stage are already enjoying trillions in sales and are growing more rapidly. 본문내용 EAU)’ Current situation of bottle water market Government-backed bottled water market Size of the Water Industry Market Leader, Jeju Samdasu’s crisis. Current marketing communication strategy of ‘오’ Advantages for O:EAU Survey New marketing communication strategy of ‘오’ Selection of new target New suggestion for "O:eau" Promotions Video Ad Printed ads Other Promotion Strategies Before & After st