소비자시장 애플의 마케팅 사례(영문)
목차 ❏ About Apple ❏ iPhone VS Galaxy S ❏ Apple Marketing Tactics 1) Just Understand Customer 2) Just addict ❍ Mac computers and Mac OS 본문 ❏ Apple Marketing Tactics 1) Just Understand Customer - Image Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from peoples lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. - Simple With the launch of this simple, monotone adApple catapulted itself into the marketing hall of fame. Apple knew one thing that the rest of the MP3 player manufacturers did notit’s audience. Apple capitalized on the knowledge of what their core consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 playersthey are now iPods with no substitute. iPod Branding Apple has accomplished what others have tried but only few have succeeded inmaking your brand name more common than the product category. Do you say Kleenex or tissue, Advil or ibuprofen, Coke or soda? Marketers around the world work endless hours trying to even get close to that product stardom. 본문내용 imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications. Above all apples product, the iPhone is a best outstanding product. The iPhone is at least 5 years ahead of the competitors. http://www.vertygoteam.com/apple_marketing_strategy.php The touch user interface an |
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