목차
1. Brand Selection
2. Situation
Analysis
3. Developing Advertising Strategy
4. Creative
plan
5. Media
본문
The meaning of Seol Wha
Soo:
SulwhaSoo is a cosmetics from Amore Pacific developed by the cooperation
with theKyung Hee University Oriental Medicine Department based on the evidence
of traditional oriental product. The meaning of the brand is Blossoming a
beatiful snow flower on top of a branch called Age. Its a metaphor of dried tree
branch during winter with piled snow on the branches look beautiful for women
with age developing beauty. This brand has a vision to put its brand philosophy
on the succession of the coception of beauty and to give credit to the
prescription as a global name-brand
A brand that pursues an epigyny
of aesthetics
- By using the original resources from nature to take care of
ones beauty, and
to develop an inter-relationship between human and
nature
-To benefit the skin by making a body and mind that controls the inner
side
-The combination of ancient wisdom and modern
technology
Inspired by the elegant curve, the containers are
designed to look spectacular, and also considered the felling of the grip when
held in hand. Like a ceramic made by a master, it shows composure of traditional
aesthetics with effort and beauty
본문내용
an
5. Media
The meaning of Seol Wha Soo:
SulwhaSoo is a cosmetics from Amore Pacific
developed by the cooperation with the Kyung Hee University Oriental Medicine
Department based on the evidence of traditional oriental product. The meaning of
the brand is Blossoming a beatiful snow flower on top of a branch called Age.
Its a metaphor of dried tree branch during winter with piled snow on the
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