목차
I. Introduction
II. Nintendo Industry
III. Comparative
Analysis (4P and Business Performance)
IV. Marketing Strategy
V.
Conclusion
References:
본문
III. Comparative Analysis (4P and
Business Performance)
Product
Nintendo is currently selling DS as
their representative products, and it’s attractive in all age groups. Nintendo
DS has differentiated technologies. Function of 2LCD monitors, touch screen,
radio communication and microphone is their own technology that other portable
game consoles do not have, which is only controlled with buttons. Comparing to
PSP consisting of many masculine games such as fighting actions, sports or
shooting games, NDS games are more familiar to everyone regardless of age,
gender and game experience, and you can also play many types of software with
NDS. For example, most people already have known Super Mario and Pocket Monster
for more than 10 years, and DS also has a function of educational usage such as
glossary or language study.
The other representative product is Nintendo Wii.
It also has differentiated technology as well. The control system and screen
recognize user’s action, and it provides Internet. But most games of both
products are focused on simplicity so that people easily get bored of them.
Because of all ages targeting and lack of diversity, they failed to create
manias and opinion leaders. To benefit from their targeting strategy and forming
communities of opinion leaders as well, they should have produced both masculine
and feminine game titles. Also, since on-line system is the most popular trend
in game
본문내용
described as all commercial transactions and we learned
how international business works in this class, we have tried to explain how one
must manage and interact with several factors.
For our report, we have
chosen Nintendo corporation. The reason why we selected Nintendo is this company
has experienced dramatic ups and downs within 20 years, when Nintendo was at
risk, and it made some critical c
참고문헌
References:
*Book
닌텐도이야기;
김영한
닌텐도의 비밀; David Sheff
나이키의 상대는 닌텐도다; 마젤란
(화투에서 Wii까지) 닌텐도처럼 창조한다는
것; 김정남
닌텐도 : 놀라움을 낳는 방정식- 이노우에 오사무
*Website
www.nintendo.co.kr
http://moneycentral.msn.com/investor/charts/chartdl.aspx?symbol=ntdoy
http://gamrfeed.vgchartz.com/story/2752/totals-statistics-and-analysis-of-the-2008-world-videogame-market/
http://diga.egloos.com/10481573
www.fnnews.com
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