2013년 10월 31일 목요일

경영학 LG전자의 위기와 발전전략(영문)

경영학 LG전자의 위기와 발전전략(영문)
[경영학] LG전자의 위기와 발전전략(영문).pptx


목차
1.WHY
2.Introduction of LGE
3.LG vision on corporate level
4.LG Electronics vision
5.Problem with organizational structure
6.Problems caused by C level of foreign managers
7.Focus on short term strategy


본문
Individuals can be chosen according to the needs of the project.

The use of a project team which is dynamic and able to view problems
in a different way as specialists have been brought together in a new environment.

Project managers are directly responsible for completing the project within a specific deadline and budget.

A conflict of loyalty between line managers and project managers
over the allocation ofresources.


Projects can be difficult to monitor if teams have a lot of independence.


Costs can be increased if more managers are created
through the use of project teams.



본문내용
s
mobile communications
Home appliances
Home entertainment
Over 80 000 employees worldwide
Annual sales ~30 bn KRW (2009)

LG vision on corporate level
Jeong-do (the right way)
High morale leads to goals
No 1 company respecting human dignity and high customer value
Here picture of jeong-do pyramide

LG Electronics vision
Top 3 electronics company by 2010
Growth strategy
Core capabilities
Organizat
 

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